Epsom Hockey Club's Dean Edmeades is hoping a new business idea can inspire his side to success, writes Gerard Meagher.

The 32-year-old internet entrepreneur launched the website fantastar.co.uk last year, using the principles of Fantasy Football.

The site, based on the performances and results of a club's own players, has attracted more than 2,000 users from teams across the country in the past year.

And Edmeades, a third XI regular for Epsom, believes the initiative could help his side to Surrey Open League promotion after a good start to the campaign.

"Fantastar is about creating good team spirit and camaraderie within the clubs that enter," he said.

"It all makes for a good bit of banter in the clubhouse. It isn't just about hockey - theoretically, any sport can benefit from it.

Edmeades set up the free website with friend Rob Tong, who plays for Battersea-based London Wayfarers.

A hundred hockey, cricket and football clubs have signed up already.

10:13am Thursday 29th November 2007

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